the output is now the cheapest thing in your company.

the condition is a cost curve that has already turned and a price list that has not. price the parts of your business against it: anything that is production is heading for the floor, and fast enough that pricing it as skilled labour is a bet against the calendar, while anything that is judgement about what to make, what to cut, what good looks like and when to stop is heading the other way, because it is the part that did not get automated and the part a client cannot check for themselves. the cost lands hardest on companies whose price was a proxy for effort. when the effort disappears the price has no story left, and the client who used to accept the number because it looked like work will now ask what the number is for. the ones who are fine were being paid for the call rather than the hours, and most of them have not noticed that this is now their entire position.

the fake fix is more output at a lower price, which is a race into the part of the market that is going to zero anyway. take the last three things you shipped and ask what you removed from each one. if the answer is nothing, you were producing rather than deciding, and the market will price you accordingly inside a year. the discipline is subtraction. start charging for it out loud, as the thing itself.

do this: charge for the decision. not this: charge for the hours a machine no longer needs.