>gabes/the letter
uglywednesday2026-09-23

the ftc banned air ai's owners from selling business opportunities at all. check who sold you your booking bot.

in march the ftc banned air ai and its owners from marketing business opportunities, after charging that it sold small businesses growth claims and refund guarantees that did not hold. the ftc has now filed thirteen ai-washing cases since 2024, and seven of the last eight were pitches made to businesses, not consumers.

a whole category sells finished revenue to owners too busy to audit the mechanism. the calls get booked, the leads get worked, the pipeline fills, and somewhere near the end there is a dashboard. ai gave that category a new coat of paint and a new name every quarter.

the subscription is the small loss. the thing you outsourced was your first impression, and a prospect who works out that a machine qualified them while pretending otherwise does not come back for the human version. the fix most owners reach for is a different vendor with a better website, which is how the same script keeps returning under new logos. the seller always shows the earnings number before the mechanism. that order is the tell.

before money moves, ask three questions. what model is under this. what data was it trained or tuned on. give me a customer i can call without you setting up the call. a vendor who built something answers all three in a sentence each. a vendor reselling something shows you the dashboard again. if the growth claim is specific and the explanation is vague, you are not the customer. you are the deck.

do this: what model, what data, one reference you call yourself. no answer, no contract. not this: judge the vendor by the demo.